Proximity Innovation: The Secret to Reshaping Markets
Pierre talks with Robert C. Wolcott about creating closer customer connections through technology to reshape markets, expanding opportunity for business leaders, and how CEOs and their teams can navigate future transformations.
Proximity Innovation: The Secret to Reshaping Markets
Pierre talks with Robert C. Wolcott about creating closer customer connections through technology to reshape markets, expanding opportunity for business leaders, and how CEOs and their teams can navigate future transformations.
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Episode Overview
20 March 2025
With guest Robert C. Wolcott
On The Shift Code’s second episode, Pierre sits down with innovation expert, author, and co-founder of TWIN, Robert C. Wolcott, to talk about how technology is revolutionizing customer relationships. Learn how industry leaders like Domino's and Emirates Airlines are transforming their operations through proximity innovations and discover why closing the distance between businesses and customers is the transformative key to future success.
Meet Our Guest
Robert C. Wolcott
co-founder of TWIN, Professor, and Author of Proximity
Rob Wolcott is an author and Adjunct Professor of Innovation at University of Chicago, Booth, and Northwestern's Kellogg School of Management where he served as Clinical Professor of Innovation and Entrepreneurship from 2007-2019. A venture investor in over 30 companies and funds, Rob is also the co-founder of TWIN, The World Innovation Network. His latest book Proximity (Columbia University Press, 2024) explores technology's impact on business transformation. Rob's insights appear regularly in Harvard Business Review, MIT Sloan Management Review, Wall Street Journal, and Forbes. He helps organizations envision and shape their futures, working with both startups and global enterprises to drive industry transformation.
Full Transcript
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