Scaling Purpose: Leading Innovation and Sustainability in the Future of Beauty and Beyond
PMI CEO, Pierre talks with Manuel Rios Krauss of Natura about leading transformation at the intersection of sustainability, innovation, and commercial success.
Scaling Purpose: Leading Innovation and Sustainability in the Future of Beauty and Beyond
PMI CEO, Pierre talks with Manuel Rios Krauss of Natura about leading transformation at the intersection of sustainability, innovation, and commercial success.
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Episode Overview
21 October 2025
With guest Manuel Rios Krauss
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Manuel Rios Krauss, Chief Innovation and R&D Officer at Natura, to discuss how to balance sustainability goals with business imperatives, scale eco-friendly practices globally, and foster breakthrough innovation in established industries.
Meet Our Guest
Manuel Rios Krauss
Chief Innovation and R&D Officer at Natura
Manuel Rios Krauss is Chief R&D and Innovation Officer at Natura, leading the company’s transformation through regenerative science, biotechnology, and Amazon-powered innovation. With over 20 years of global experience in the beauty industry, including at Unilever, he combines deep expertise in product innovation and sustainability with a passion for emerging technologies. He also co-founded Deep Blue BioTech and advises next-generation materials ventures like Cambrium.
Full Transcript
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