How Pfizer’s Luisa Barraza Rewrites the Rules of Transformation

PMI CEO, Pierre, talks with Luisa Barraza of Pfizer about how genuine transformation reshapes organizations from the inside out.

How Pfizer’s Luisa Barraza Rewrites the Rules of Transformation

PMI CEO, Pierre, talks with Luisa Barraza of Pfizer about how genuine transformation reshapes organizations from the inside out.

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Episode Overview

13 January 2026
With guest Luisa Barraza

In this episode of The Shift Code Podcast, host Pierre Le Manh, is joined by Luisa Barraza, Chief Vice President of People Experience, Organizational Development, and Transformation at Pfizer, to discuss why the human element is the foundation of enterprise agility, how to apply human-centered design and agile principles across complex organizations, and the strategic shifts required to thrive in an AI-disrupted world.

 

Meet Our Guest

Luisa Barraza

 

Luisa Barraza
Vice President of People Experience, Organizational Development, and Transformation at Pfizer

Luisa Barraza is the Vice President of People Experience, Organizational Development, and Transformation at Pfizer and an “intrapreneur” who is passionate about transforming how organizations work. Luisa has over 20 years of experience in roles across global markets and functions, including Technology, Corporate Audit, Global Marketing, Innovation, and People Experience. Her favorite part of these experiences has been leading enterprise-wide transformation initiatives.

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