Business Analysis: Leading Organizations to Better Outcomes

When business analysis is properly accounted for and executed on projects and programs, high-quality requirements are produced; stakeholders are more engaged; the solution delivers intended value; and projects are more likely to be delivered on time, within scope, and within budget. Confusion often exists between the project manager and business analyst because of a perceived overlap, but they both serve in critical leadership roles on projects and programs. To gain deeper insight into how business analysis activities contribute to the implementation of strategic initiatives, we surveyed senior business analysis professionals to find out what these highly mature leaders do.