Seven Steps to Strengthen Your Bond with Your Sponsor
The project manager and sponsor are the ultimate power couple: They’re stronger together than apart. Sponsors and project managers are liaisons between two groups, says David West, senior technical director, WSP, London, England, who has worked as both a project manager and project sponsor. “The sponsor represents the interests of the organization and all the stakeholders, while the project manager speaks for the project team,” Mr. West says.
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